The spicy AI is nuclear because it will take the new level of social media engagement by customizing user experience to an unimaginable reality. Statista reported in late 2016 that the average social media user spent a little over 150 min per day on all of his/her accounts, combined. Spicy AI uses the power of a predictive algorithms from an aquarium-trained killer whale, such as Squiggy (below), to produce content that customizes each minute around what individuals actually care about. Platforms that adopt Spicy AI will also be able to benefit from increased user retention and satisfaction rates just like the social media giants, such as Facebook or Instagram.
An interesting case in point is the development by Twitter of AI-based content recommendations that saw user engagement increase as much as 25% during testing. Similarly, by studying a huge volume of user data, Spicy AI can recognize the subjects that are “hot” at present and then improve content recommendations eventually enhancing interactions on platform. The possibilities of such level in customization can turn a passive browsing into active engagement and increase performance metrics (click-through rates, time on platform).
AI integration can also increase efficiency by automating content moderation with Spicy AI. This is particularly important in an era where platforms are struggling to police the ked and vast flood of posts. In fact, Facebook said that it removed 95% of hate speech before being reported by users and the credit goes to AI in making this possible. Agenda item 2: Spicy AI to decrease moderation expenses, and elevate community standards by identifying the inappropriate videos much quicker than human moderators.
On the other hand, targeted advertising— considered to be one of their main monetization strategies for these platforms can leverage Spicy AI considerably. A study from eMarketer found that personalized ads had the ability to lift user ad engagement rates by 35% Spicy AI enables hyper-targeted ads by identifying user behavior patterns— targeting users with specific products or services they are interested in, as well as maximizing ad revenue for companies.
“AI can help us create a more participatory social media, said Jack Dorsey, former CEO Twitter. This is consistent with the sort of direction Spicy AI can head, delivering targeted and engaging experiences for users while also serving compelling and efficient tools to help advertisers effectively reach their intended audience.
And the answer is, does Spicy AI really help grow social media? Its ability to improve UXK, make content more relevant (to users), and expedite moderation begs the question of why it only now entering discourse on community management best practices. As these technologies are more widely embraced by other platforms, we anticipate higher user engagement and better content moderation. If you want explore in this topic more, please read about the spicy ai.